BLIFE
Landing
Website
Webapp
Dashboard
Responsive
Web3
Trusted by Magic Eden, Xverse, and Animoca Brands, BLIFE Protocol is a decentralized Web3 ecosystem built on the Bitcoin blockchain, designed to make Bitcoin more than just a store of value. It enables developers and users to participate in gaming, DeFi, NFTs, metaverse experiences, and more—all within Bitcoin’s ecosystem. We developed the entire ecosystem, including a subsidiary project called Bliffy. Social media management was handled by our partners at Markchain, with whom we collaborated closely throughout the project.
./ Overview & Context
BLIFE is a Web3 ecosystem built on Bitcoin, designed to bridge decentralized identity, gamified engagement, and tokenized rewards. We developed the entire ecosystem - including the visual direction, landing page, and full-featured web app - while collaborating closely with Markchain for social media management.
./ Ecosystem Architecture & Brand Integration
The BLIFE ecosystem integrates several interconnected touchpoints:
Landing page: Brand discovery and entry point for the protocol.
BLIFE ID: A digital identity system for user verification and participation.
Web app: Core experience for staking, rewards, and leaderboard engagement.
The art direction anchors this cohesion: a dark, tech-driven environment illuminated by energetic orange and neon gradients symbolizing power, security, and motion.
./ Visual Direction, Interface Language
The UI language was designed around a consistent visual grid system inspired by the golden number, allwoing modular blocks to be placed coherently around our interfaces.
./ Onboarding & Identity Flow (BLIF ID)
The onboarding was structured in three micro-steps:
Identity creation: visualized through a scanning & fingerprint animation. | Wallet connection: the user links their Web3 identity to $BLIF. | Verification & Claim: dynamic confirmation screen confirming wallet eligibility.
The UX focus here was simplicity and visual trust - translating a technically complex process (wallet verification) into an intuitive cinematic interaction.
./ Dashboard Experience & Navigation
Once connected, users access the main BLIFE web app, structured around a clear horizontal navigation bar:
Quests | Invites | Stake | Leaderboard | Portfolio
Each section introduces a different engagement mechanic, designed to encourage exploration and reward retention
./ Token & Claim Interaction
The token claim interface was designed as a central engagement loop within the ecosystem.
It combines data feedback (“total $BLIFE claimable”) with transactional clarity - guiding the user from wallet eligibility to claim validation in a few frictionless steps.
./ Gamification & Retention Loop
Gamification was introduced subtly through:
Seasonal points systems and reward tiers.
Referral mechanics integrated into the invite flow.
Progressive unlocking of staking and NFT bonuses.
Built in collaboration with
RYAN CHAAYA
Feel free to reach out if you want to collaborate, or simply have a chat :)
2024 - 2025
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